Onpage Optimization Factors
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There are many things which we have to keep in mind while optimizing a webpage. There is some basic work which we can do in the development of our website to make it search engine friendly. Use of a single onpage optimization factor can increase your position on search engine results. There are many tags of HTML which can help in SEO. Most of these tags are used with in <HEAD> and </HEAD> tags. These tags are not visible and meaningful for the visitors but are very important for search engine optimization when they crawl websites and index them. These tags should be present on your web pages to make it search engine friendly. These tags are:
Use of Title Tag
You should use your main keywords in the title of your web pages because search engines emphasis on the keywords used in your title tag of your webpage. These keywords are combined in your title of webpage which will strengthen each individual keyword and will have immediate effect on your website ranking. It should be around 60 characters and 10 - 12 words.<Title>A maximum of 3 keyword phrases and 60 characters</Title>.
You should not use your keywords absurdly in the title of your page. For example if your keywords are cheap dedicated server web hosting, unlimited web hosting, Personal Web Hosting then you can write title as "Cheap Dedicated Server Web Hosting |Unlimited Personal Web hosting" as shown in the picture.
Use of Header Tags
The uses of the header tags should be relevant to your webpage content. There are some guidelines of using header tags.- You should not use header tags twice on a webpage.
- Use concise words with in the header tags.
- Use heading tags where it is necessary.
- Don't use heading tags through CSS.
<H1>Internet Marketing</H1>
Similarly <H2> tag can be added in sub heading of your web page. Place second most important keyword in this header tag. Mention your keywords in natural way, but they should be used properly in your paragraphs. For example:
<H2> Internet Marketing Research </H1> etc.
Use of <alt> Image Tag
Pictures on your website can contain keywords using "ALT" tag. If picture on your website is not visible in some browsers then ALT tag would show the text. It is also seen by placing your mouse on the picture for a while. Some search engines read ALT tag for website; people browse websites by selecting not to show pictures setting in the browser for fast speed, similarly some softwares are used by blind people which read aloud the content on a webpage. So put ALT tag in every image. You can also use your keywords with some addition with your keywords like "Internet Marketing Picture" instead of "Internet Marketing". For example:
<img src="YourGraphic.jpg" width="503" height="93" alt="Internet marketing">
We can use our keyword in our anchor tags instead of using words like "Got to Top" etc. For example I can use anchor tag as:
<a name="internet marketing"></a>
At the bottom of my page I place this:
<a href="#seo"> internet marketing </a>
OR
<a href="page1.html" title="your key word here">your key word here</a>
Here I have used my keyword "internet marketing" with a trick. Following is Microsoft's site with ALT tag.
Use of Meta Tag
The use of <Meta> tag is important although most of the search engines like Google, FAST, and Lycos etc. don't give any importance, only a few engines give importance to this tag. Meta tags are used for different purposes e.g. for description and keyword etc.Meta tag is used for the description of the page where we are and it should not be more than 255 characters. Make sure you have used your keywords in phrases and don't repeat them otherwise your site can be banned.
<meta name="description" content="This represent your page description in short and you should try to keep it under 255 characters">
Meta tag is also used to place your keywords, don't repeat your keyword in it again and again. For example:
<meta name="keywords" content="All the relevant Keywords should be placed here separated by comma">
Use Keywords in Your Text
Our pages should have at least a text of 250 preferably 500 words having keywords in it several times. Use of keyword with respect to the words of a webpage is called keyword density At the end of the page try to use phrases containing your keyword which will increase your keyword density. Your text should be close to the top of the page instead of long JavaScript menu code. You can use <table> tag to handle this problem. You can bold, italicize and underline your keywords for emphasis.More cool tech articles from other blogs.
