More Understanding the Importance SEO

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Understanding the importance of SEO

Most companies are increasing their online presence. However, just having a simple web page will not guarantee a high number of visitors to your page and a high return on investment. People first need to be able to find your website, so you will need to make it visible to Internet users.

This is where the Search Engine Optimization process steps in and in the next paragraphs, you will find out why an efficient search engine optimisation (SEO) strategy is so important to your online business. You can choose to spend thousands of dollars on SEO using a big SEO company, or you can do the work yourself. You can break down SEO into two components. On page optimisation and off page optimisation. On page optimisation basically means that the content of your page is relevant to the keywords that you would like to optimise your site for,... and make sure that the "google spiders" agree with your page. Off page optimisation is the dark art of building relevant links to your page. Basically the more links you get that are related to your topic from good quality (high PR sites) the better. If you want to rank in the top 10 in google, both on page and off page optimisation are important.

First you will need to brainstorm which keywords you would like to optimise your site for. Let's say that you own a site selling acne products, your main keywords might be: "acne treatment, clear skin". Finding the right keywords is very important, as these will define your SEO efforts. Once you have identified your main keywords you can start analysing your site. One of the best tools to do this is Web Ceo, even the free version comes packed with great features to help you identify where your site isn't performing properly for your chosen keywords.

Just download the free trial for Web CEO by clicking on the link below and run a quick optimisation analysis. For a free video tutorial on how to use the Web CEO program have a look at Free SEO analysis tutorial by helpvids.