How to Promote Site to Increase Traffic
|Category||: SEO / SEM||Views||: 10766|
How to Promote Your Site to Increase TrafficHaving an Internet web page is not enough thee days to ensure you a high rate of profit if you have decided to conduct your businesses online. A couple of years ago a well-designed web site was all you needed to be able to sell your products. However, nowadays more and more companies migrate their businesses online and the competition is as fierce as ever. You will need to make your site visible, in addition to designing it accordingly to modern web site design trends. Studies show that most people who are looking products and services on the Internet do not navigate at a certain site by heart. Instead, they use the popular search engines to find out the desired information. That is why if you want to increase your page's traffic numbers, you have to do all you can to achieve a higher ranking as possible within popular search engines. Your ultimate goal is to have as many visitors as possible to your page and to transform as many visits into purchases as you can. The site's design, your available products, services, and the afferent prices are just parts of the puzzle. Search engine optimization is one of the most important elements to take into consideration when developing your site to bring you income and revenue. However, in addition to SEO, there are other methods as well to attract visitors to your web page, both online and offline alternatives.
After you have finished editing your web page, completed the graphic design and including the desired keywords, you now have to submit it to search directories, Internet forums and other similar sites. You do not have to do anything special in order to make your site visible for search engines. They have automated scripts, called bots or spiders, which crawl the Internet in search for new web pages. No one can tell you for sure when these spiders will visit and index your page or how frequent they will come again after the initial visit. Some search engines have certain web pages on which you can enter your site's URL for them to take into consideration. Nevertheless, this too is an automated process and you cannot be sure that a spider will index your site tomorrow or in two weeks. All you have to do is wait and let the spiders come index your site by jumping from page to page based on existing links to your own.
When it comes to search directories, the story is a little different. The main difference between web directories and automated search engines is that the first are run and operated by humans and you have to submit your page to them. After this, they will visit your page and decide if it is worth mentioning in their directory or not. They do not use any automated scripts to crawl on the Internet from page to page. It is your duty to submit your web site with these directories. A benefit is that once listed in their sites' database, you do not have to do anything else. Your site will remain listed there forever, in contrary to automated search programs, when you have to constantly update your site's information to be sure it will be indexed in the future and it will not be considered a dead webpage. Yahoo! and DMOZ are some of the most popular directories out there. Another method of promoting your web site is to start posting and advertise it on specialized forums. It is a new trend and it can do wonders for your web page traffic numbers. Find out the major web forums that are related to the products and services your company has to offer and post (if they allow it) the link to your web page. If you want, you can even star posting and helping people in the field you are good at. This way you will gather their attention and appreciation and they will surly mention your page to their friends looking for the products you are offering.
You should not stop at waiting for the Google or MSN spiders to index your website, as they are not the only search engines available on the Internet. There are many specialized search engines, focusing on a single segment of audience. Almost all specialized niches are out there: law portals, education or technological pages, even cooking or traveling related sites. You may find that listing your URL with such specialized search engines can greatly increase your traffic numbers, but most important, they will bring you targeted traffic, people that are interested exactly in the products and services you are offering and who are willing to spend money if they find what they require. Remember, most money comes from targeted traffic and not from visitors who come to your web page by mistake or by simply wondering around the Interne without focus. Paid Ads and submissions are other highly efficient methods of promoting your site to increase traffic. Paid ads and submissions are some of the most sure ways to make your site visible on the Internet. Resorting to paid listings is a fast and sure way to appear in query results. Almost all of the major search engines out there will accept payments to put your URL in the section dedicated to paid links. When people will use the search engine to look for the keywords that you have paid for, the link to your web page will appear on the first results' page. However you should know that people do not trust these paid listed web sites and they usually go to the displayed results. Most Internet users think that you have bribed the search engine to display your link first and they will ignore it and go for the un-sponsored links below.
There are many ways of optimizing your web page and promoting it to increase the traffic numbers and you have a lot of work on your hands from the moment you have finished building your site if you want to obtain high traffic values and high revenues from your web site. To see few ideas of what you can do to promote your site, see Promote Site Ideas