How to Choose Keywords for Website
|Category||: SEO / SEM||Views||: 11914|
How to Choose Keywords for Your WebsiteHaving a well-built and up to date web page and promoting it so that many thousand of people can see the products and services you are selling is the key behind earning a lot of money from doing business online. However, you must not stop at building the site and updating it. People must be able to see it if you want to increase the number of potential customers and you can only do so by optimizing your web page for search engines. Most people use popular search engines when looking for certain products and services and that is why having a site optimized for these search engines is very important. Having the correct keywords and keyword density is one of the most important things when considering creating a web site to support your business. Actually, you should have in mind the list of keywords you want to add to your site before you even start creating it. Search engines offer a series of search engine optimization services and this should be a good starting point. If you are planning an English web site, you can look at websites such as wordtracker.com or inventory.overture.com. Therefore, the first logical step is to make out a list of keywords that should appear on your webpage. Next, try to find out what keywords your competitors are using, as you can find some more relevant information this way.
You can use two methods: optimizing your website for a small number of very popular keywords, or very many less popular keywords. You will see that in practice these methods are very well combined many times. There is a downside to using keywords as a main visitor's attraction method: all sites uses it and it is harder for a newly developed webpage to get even close to the rankings of large, old sites that use similar keywords. One of the best ways to increase traffic to your site is to attract targeted visitors when thinking your search engine optimization methods. Remember, targeted visitors are those people that come to your site and who are searching for the products you are selling and are willing to buy those products or services. It is the number of targeted visitors that come to your site that should interest you and not the total amount of traffic. From the list of keywords, that you have gathered you must choose the core keywords for which you will optimize your web page. You will not be the only one using those keywords on your site, thus the competition for the selected keywords is very high. In order to see you site fits in once launched, you must have an idea about exactly how competitive your web page is. You can do this by reviewing a set of data for the first ten results displayed by the search engine when using the selected keywords. Among the data you should look at is the average Page Rank of each of the displayed results, the average number of links that guides people to these web pages. Other elements you should look at are the approximate number of pages on the Internet that contain the selected keywords (the total number of results displayed by the search engine) and the number of pages on the Internet that contain exact matches to the keyword phrase. By having all these numbers in mind, you can make an idea about your competition on those keywords and how easy or how hard it will be for you to get a top ranking for your web page.
Now that you have gathered enough information to make a thorough examination of the competition rate for all of your keyword phrases, you can go on to include a series of key phrases with moderate popularity but having an acceptable competition rate, which you can use to further promote and optimize your site.
Because the services provided by search engines about keywords and keywords statistics, do not be surprised if at first you will not be able to obtain the most efficient list of keywords from the beginning. After you have launched your web page, you can further analyze traffic and keywords statistics to finely tune your site. Only after launching your site you will be able to see the search engine's rating of your site for particular phrases and you will also have the number of visits to your site for these phrases. Now you can see what key phrases are attracting people that use search engines to your site and what keywords do not work as efficient. If you notice that certain key phrases are not efficient in attracting traffic to your page, you can take measure in that direction: you can edit them, or you can take then out altogether. You may also discover that a keyword that you did not take into consideration very much at the beginning is bringing you more targeted visitors than one that you considered important and you can optimize your web site accordingly. If you know that keywords are efficient in bringing you targeted traffic, you can increase their frequency throughout your web page or even create new pages around those keywords and phrases. The techniques of search engine optimization are changing all the time and what had proven highly efficient some time ago may not be appropriate in the future. Therefore, that is why you will need to changes the keywords in time if you see that the traffic numbers are not satisfactory anymore. Nothing is built forever and you will constantly need to update both your web page and your SEO methods to been in touch with the current developments.
Also, remember that your main page attracts up to 50% of all the search traffic, and because it has the highest visibility in search engines, optimizing it for search engines and for the most popular queries related to your business field should be a top priority.
There are also a lot of tools out there that can help you to research your keywords. Typing "SEO Tools" in any search engine will return huge amount of useful SEO tools. There are also tools for link building, page research, marketing effectiveness, etc.